Embrace Your Next Chapter
A trusted community empowering women over the age of 50 to create the life they deserve and are worthy of living.
Welcome to Reinvention!
(We're so glad you're here.)
“Life Didn’t Break You — It Defined You.”
Our Rally Cry:
Every setback, every detour, every “you can’t” was just training for your next move. You’re not fragile — you’re forged. And now? You’re ready to build the life you want on your own terms.
Our Vision Statement
Here at the Reinvention Project, our vision is a world where women are never sidelined by age, circumstance, or change...where midlife and beyond are recognized as a time of clarity, power, and possibility.
The Reinvention Project™ envisions a global community where women are deeply connected, supported, and inspired to live boldly, build meaningful relationships, and pursue the lives they want — and the lives they are deserving of. We aim to redefine what reinvention looks like by proving that growth doesn’t end with a chapter closing; it begins when women choose themselves.
We're Girls Who Play Nice
Values Manifesto
We Believe in Being Seen
Women deserve to be recognized, respected, and valued at every stage of life. No invisibility. No dismissiveness. No erasure.
We Choose Substance Over Surface
This is not about hype, perfection, or quick fixes. We value honesty, depth, lived experience, and practical tools that actually work.
We Lead With Community
Reinvention is not a solo act. We believe connection is a form of strength, and that shared wisdom multiplies impact. We rise together.
We Honor Individual Paths
There is no “right way” to reinvent. Whether you’re rebuilding, exploring, healing, or simply craving connection, your journey is valid.
We Practice Courage
Growth requires bravery — to face hard truths, set boundaries, try new things, and move forward even when it’s uncomfortable.
We Value Accountability
Empowerment comes with responsibility. We encourage ownership, follow-through, and honest self-reflection without shame or judgment.
We Reject Ageism
We actively challenge narratives that diminish women as they age. Experience is power. Wisdom is currency.
We Protect the Space
Kindness, respect, confidentiality, and integrity are non-negotiable. This community is a safe, supportive environment — always.
Stories
Your Stories + My Stories = OUR Stories
Sharing is caring and lots of fun! We invite you to send us a photo of yourself before, during or after your fabulous renovation. We'll post it here along with a quote. Let the members of your trusted tribe "e-meet" you!
We're Dorie and Ann Marie. Reinvention for us has been our ability to share vacations twice a year.
I'm Tracey. I've reinvented myself so many times, I can't even count the number. Lol. When I need grounding, I head to the beach. This is my happy place. What's yours?
Get to Know Us
Tracey Wheeler Noonan
Founder, The Reinvention Project™
Tracey Wheeler Noonan is a Shark Tank alum, bestselling author, and three-time Ernst & Young Entrepreneur of the Year finalist who turned kitchen chaos into a multimillion-dollar business, one that was ultimately acquired. No MBA. No college degree. No handouts. Just grit, instinct, and a Dunkin’ extra-extra.
After a 27-year relationship ended abruptly, Tracey found herself reinventing her life in her early sixties. She journaled her way through heartbreak and uncertainty, and those pages became her memoir, Past, Present & Paris, now in development as a streaming television series.
That reinvention sparked The Reinvention Project™ a global community for women navigating change, craving connection, and ready to build what’s next.
Through the guidance of mentors, each specializing in a field of health, wellness, finance, boundary building and more, our posse of women find the health, confidence and the strength required to begin again.
Tracey’s specialty is helping women take the business ideas they’ve carried quietly for years and turn them into real, profitable companies without fluff, fear, or permission.
A dyed-in-the-wool Bostonian, Tracey believes the best chapters aren’t neat, polished, or planned. They’re built...often right in the middle of the mess.
Susan Sly is an AI strategist, angel investor, and a two-time graduate of MIT. She is the creator of The Pause, a groundbreaking app helping millions of women understand and take control of their lives before, during, and after menopause.
No stranger to reinvention, Susan’s journey spans losing everything and experiencing homelessness to navigating an unexpected MS diagnosis.
Today, she is a sought-after leader at the intersection of AI, health, and longevity—proving that reinvention after 50 isn’t just possible, it’s essential.
Susan Sly
Managing Partner, The Reinvention Project™
The Level Up Program™
A Tiered Mentorship & Transformation Pathway for Women 50+
The Level Up Program™ is where reinvention becomes a way of life.
This is not a one-time experience or a short-term reset. It’s a living, evolving mentorship journey designed to support you long after your first retreat, event, or breakthrough moment with The Reinvention Project™. Because real change doesn’t happen all at once—it unfolds as you grow, test yourself, and step into what’s next.
You’ll move through intentional “levels” that blend self-guided challenges, live coaching, meaningful community, and clear accountability. Each level builds on the last, giving you new tools, deeper confidence, and opportunities to lead—at your own pace, but never alone.
As you rise, you don’t just transform—you become part of something bigger. Members who complete the pathway step into mentorship roles, guiding women who are just beginning their journey. The result is a powerful, circular ecosystem of growth, leadership, and connection—women lifting each other as they level up.
Tap the button below to begin the program...Remember, you got this!
Workshops & Retreats 2026
Writer's Retreat and Workshop
Early Spring 2026/TBD
We all have a story or two in us. (Some have more!). Have you ever wanted to put you words to paper and share with them with the world? If your answer is "Yes!", then what are you waiting for?
Join Tracey Wheeler Noonan, published author and content creator for television and the silver screen for a weekend of writing, problem solving and unleashed creativity and fun in a safe and non-judgemental atmoshpere.
The Place: The Lodge at Stepping Stone Farm, Temple New Hampshire.
Three days and four nights, lodging, meals and sessions are all inclusive.
The Person: Melissa Hubbard. Please reach out to Melissa at melissagailhubbard@gmail.com for more info and to register. Space is tight.
What are you waiting for? You have a story to share and we're waiting to read all about it!
Workshops
Check back often as dates are being added frequently!
Tracey On The Road
Speaking Engagements
In Development...
Past Present & Paris
Written in the aftermath of a painful breakup, Tracey’s memoir, Past, Present & Paris, tells the raw, funny, and deeply moving story of her 60-year-old coming-of-age.it follows her two-month solo journey to Paris, where she was forced to publicly reinvent herself and finally live the life she had always dreamed of.
The memoir is now in development as a television series, further proof that sometimes our greatest heartbreaks lead to our greatest breakthroughs.
"I often think about how lucky I was, to be in the place I love most in this world and to do all of my grieving privately, in public... and furthermore, to be able to end the memoir in the most perfect fashion...happy, fulfilled and ready to take life by the balls and charge on. After all, what they say is true. The best IS yet to come."
Tracey xo
Resources
Please take a look at some of the wonderful professionals who are poised to help you segue with confidence and grace into your next chapter.
***These wonderful professionals are not in any way associated with The Reinvention Project with the exception of Susan Sly.
Mark Hyman, MD has devoted his life to helping others discover optimal health and address the root causes of chronic disease through the power of Functional Medicine. Dr. Hyman is a practicing family physician and an internationally recognized leader, speaker, educator, and advocate in the field of Functional Medicine. He is a co-founder and the Chief Medical Officer of Function Health, founder and Director of The UltraWellness Center, founder of Cleveland Clinic Center for Functional Medicine and Board Member for The Institute of Functional Medicine.
Contact: 888-702-2995. https://drhyman.com/
Dr. Alannah Phelan. Boston Plastic Surgery
Dr. Alannah Phelan is a Boston native and passionate board-certified plastic surgeon specializing in aesthetic surgery of the face, breast, and body, along with non-surgical rejuvenation procedures. Dr. Phelan believes beautiful results begin with a great relationship between the patient and surgeon, and works closely with her patients to understand their aesthetic vision to build a customized treatment plan to achieve their goals.
Contact: 617-786-7600. https://www.bostonplastic.com/
Dr. Mark Hyman. Functional Medicine
Pink Chair Storytellers Magazine offers personal storytelling from women and non-binary individuals who were once left out of documented history and whose contributions to innovations in science, technology, literature, and the arts were discounted because of their gender, gender identity, skin color and sexual orientation. Our mission is to reauthor history to be more accurate and inclusive through uncensored, first-person storytelling. We are a movement. We are a community.
Marci Goldberg Bracken & Bridget Snell
Pink Chair Storytellers Magazine
Susan Sly. The Pause AI app
Focused on women’s health — with menopause at the forefront — the Pause AI app delivers trusted answers, personalized solutions, and access to a top-tier medical team of experts, all within easy reach on your phone.
https://thepause.ai/
Psychology Today is the leading source for all kinds of therapeutic help and information. You can find support groups, a Psychiatrist or Therapist near you.
https://www.psychologytoday.com/us/groups?category=womens-issues&msockid=34f7b7a5dcde6ef4148ca3c3dd066f66
Psychology Today
Get in touch
To book Tracey and Susan for a speaking engagement, email Doug Coupe at
doug@reinventionproject.com
843.568.2455
